Transport and Tourism
Service Cloud, Platform and Heroku
Customer Service, integration, optimization
Grupo Armas Trasmediterránea is the largest shipping company in Spain and 4th largest in Europe. As a maritime transport company for passengers and goods, it operates both nationally and internationally, linking the Canary Islands, the Balearic Islands and North Africa with the Spanish mainland.
With the acquisition of Trasmediterranea, there was a need to consolidate both companies under the same framework, deciding to merge processes and base the configuration on Trasmediterranea’s Salesforce implementation. It was essential to modify processes for unification, adapting terms used in either interface to achieve a common language, in addition to the challenge of multiplying the volume and frequency of data entering Salesforce daily.
The integration design was modified with a new Heroku Base to support the volume of data to be inserted and modified daily in Salesforce.
The user interfaces were optimized so that they can show more information. A single screen is capable of displaying information from 3 different objects, with complex filters involving up to 8 objects, without losing speed, taking into account that there are around 100 million records.
Customer service management processes were incorporated to Naviera Armas as well.