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ESIC: SUCCESS STORY

Project Leads: Jose María López & Juan Carlos Pascual

INDUSTRY
Higher Education
SOLUTIONS
Sales Cloud, EDA, Marketing Cloud
REGION
Spain
WORK AREAS
Training for Management, Marketing, Digital Competency, building capacity for Innovation and Entrepreneurship

¿What does ESIC do?

Higher Education Institution with more than 55 years of experience training professionals in Business, Marketing and Digital Skills.

Present on 5 continents, in more than 40 countries, with a total of 12 campuses and more than 62,000 students. Top 1 School in Marketing and Digital Economy in Spain and one of the most influential in the world.

Challenges detected

Implement a Salesforce solution for a business school to centralize the management of new students, from their initial interest or request for information to their enrollment in a training program.

S4G Solutions for ESIC

  • 360° view of the student
  • Implementation of Sales Cloud together with EDA for the recruitment of candidates and follow-up processes through to enrollment.
  • Automation of duplicate management
  • Management of Training Programs, Calls and Documentation required for enrollment.
  • Implementation of Marketing Cloud as a Marketing tool, automating ESIC’s communications and increasing their impact.
  • Integration with ERP
  • Integration with email server to facilitate communication and calendar management.

Results

3.400

marketing campaigns

200K

managed in Salesforce

60%

increase in enrollment in 2020

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