PARDOTMarketing Cloud Account Engagement platform
Attract and convert your leads faster by personalizing and optimizing your messages through Pardot Marketing Automation.
Pardot, or Marketing Cloud Account Engagement, is primarily a B2B oriented platform, although it can also be used by B2C companies. Easy-to-use from day one, Pardot not only provides a variety of email marketing tools, essential for a modern marketeer, it also allows you to qualify leads. Your team doesn’t need coding skills to handle Pardot. Lead scoring by Einstein Pardot’s Artificial Intelligence will let you know which leads are the most qualified, nurture and mature them, and convert them into customers.
Moreover, Pardot gives you the opportunity to provide your contacts and leads with personalized experience resulting in a better engagement with your communications. With the help of Engagement Studio, you can set up a path for each type of customer and track every lead’s journey. And as an impact-oriented marketing automation tool, Pardot also allows you to track the marketing ROI of your campaigns and actions. You may use Pardot as an independent marketing automation platform or integrate it with your Sales Cloud to obtain a better perspective of every contact, lead and campaign.
PARDOT, THE MARKETING CLOUD ACCOUNT ENGAGEMENT PLATFORM ALLOWS YOU TO:
- Increase the ROI of your marketing campaigns.
- Improve the effectiveness of your marketing automation campaigns.
- Streamline your sales funnels with lead qualification.
- Improve lead nurturing thanks to Pardot’s scoring of all your leads.
- Obtain more leads faster.
- Deploy Pardot quickly and optionally integrate it with your Sales Cloud.
- Take your email marketing strategies to the next level.
- Whether you are a start-up or a large company, Pardot will grow with you thanks to its scalability.
OUR EXPERIENCE WITH PARDOT
At S4G we have proven experience in implementing Pardot as a Marketing Automation tool in many of our clients. And with a wide variety of sectors, from companies in the telecommunications industry such as Interxion, to nonprofit organizations such as Cris contra el Cáncer, as well as companies in other industries: Transfesa, Lasser, American Chamber of Commerce in Spain, DVD Dental and Idealista.
We are often asked: What is the difference between Pardot and Marketing Cloud? Find answers to your questions in this Blog.
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