TECHNOLOGY/TELCO: CRM TO CONNECT WITH YOUR CUSTOMERS

The exponential growth of users of telecommunication services and their increasing demand for immediate delivery and support are forcing suppliers to have real time knowledge of their needs and preferences. This can be effectively provided by a Telco oriented CRM.

The implementation and customization of CRM allows technology consulting firms and telecommunication service providers to be closer to their customers. It allows teams to track incidents efficiently, quickly access the history of products and services contracted and establish relationships to optimize service and propose customized offers to meet new customer needs.

Despite being a fundamental part of the digitization of business and society, telecommunications companies must face the challenge of replacing old front-end and back-end systems. Many of them are complicated to manage and difficult to adapt to the levels of speed and customization demanded by today’s users.

Routine tasks such as service configuration, billing, order fulfillment, customer service and payment management now become a challenge, especially when trying to adapt the functionality of the old systems to the flexibility provided by a CRM for telco companies.

The implementation of a telecom CRM provides service suppliers with a comprehensive agile and intelligent tool to interact with and involve customers from the different channels of communication with the company.

Through a 360° view of the customer’s needs, consulting firms and telecommunications companies can make sales forecasts, increase the productivity of their agents, meet customer demands, reduce churn and increase their loyalty.

S4G Consulting’s experience in the technology and telecommunications sector enables us to offer a solution that adds value to your business and integrates legacy technologies of all types along with Salesforce solutions that guarantee an omnichannel relationship within the industry. We have developed successful projects with dozens of prestigious companies, such as Interxion, Alcatel – Lucent, Rentall Partners, Returnly, Tecna, Tecnalia, By Demes and Launch Metrics, among others.

We have helped them to be closer to their customers thanks to CRM solutions such as Experience Cloud and Service Cloud, and to develop more personalized communication strategies with Marketing Cloud and Pardot.