NGO: CRM, THE SOLUTION TO CHANGE THE WORLD

As is the case for profit-driven private enterprise, social organizations also face the challenge to attract new members, build loyalty among existing ones and improve the efficiency of their campaigns, especially as the pandemic has taken recruiters off the streets. NGOs and foundations need to continue to interact with their members and their potential new benefactors, who are no longer satisfied with just making a one-off donation, but are looking to get involved and feel part of a cause. For all these challenges, CRM for NGOs is key in the digital transformation of the Third Sector.

According to a survey by the Spanish Fundraising Association, the Third Sector has set digitalization as a priority for the coming months (82%), followed by security (79%), innovation (78%) and marketing to improve fundraising (72%).

To meet these challenges, CRM for NonProfit enables these entities to make a qualitative leap towards automation, but, above all, to benefit from all the opportunities offered by digital fundraising, like building the loyalty of existing collaborators and attracting new ones.

According to IFL Forum data, Spain ranks first in the world in terms of recurring donation income, but is in fourth place in terms of fundraising. Unlike in countries such as the U.S.A., the use of one-off donation campaigns has not been sufficiently exploited, as well as corporate donations, legacy gifting or actions with SMEs.

At S4G we have extensive experience helping more than fifty foundations, associations and NGOs, both nationally (Cris Cáncer, Down Spain or Ronald McDonald Children’s Foundation, among others) and at the international level (GreenPeace, Ayuda en Acción, Survival International, World Scout Foundation, etc.), improving their digitalization processes and the application of Salesforce technology.

The work carried out by S4G Consulting has allowed us to implement all types of Salesforce solutions, such as Experience Cloud, Nonprofit Cloud, Sales Cloud or Marketing Cloud. We have further developed a CRM solution for Third Sector organizations that enables effective campaign management, facilitates fundraising and the administrative procedures, such as the generation of tax certificates and tax forms such as the Modelo 182. Finally, long-awaited 360º vision of its members and real-time analytical capabilities for NGOs! This, in turn, has allowed our NonProfit clients to devise better strategies and campaigns that increase the loyalty of each member to the different causes or projects. This is how we ensure that the projects that make a better world for tomorrow are adapted to the needs of today.