MEDIA: CRM FOR THE MEDIA INDUSTRY AND DATA MANAGEMENT

With 82% of the world’s population accessing news online and nearly 5 billion social network users, CRM for media has become the best ally of publishers, radio and television stations in its inexorable and accelerating digital transformation. Media industry professionals have to multi-task in order to generate attractive content for users, satisfy customers and advertisers, and ensure new business generation.

In an ecosystem of infinite avenues of data collection (mobile, web, podcasts, social networks, TV streaming, blogs…) a CRM for media provides valuable insight into user tastes and preferences, to obtain accurate audience data and indicators to analyze and cross-check them with advertisers’ priorities in order to undertake more effective and personalized campaigns.

The loss of readers and advertisers in physical newspapers is not the only challenge that the media must face when it comes to connecting with younger digital consumers. CRM for media companies allows them to face the great technological and digital challenges within the sector with greater guarantees.

First, it makes it possible to shift from traditional readers to new digital channels which, in a second phase, are to be converted into paying subscribers. Secondly, they must be able to measure the impact of the content they generate and adapt to the interests that concern their readers.

Finally, media groups are expanding their revenue streams and their business generation models with new activities and services, such as branded content publications, conferences, distribution of promotions, etc. This makes it necessary to have a platform such as Salesforce CRM from which to manage all this information.

For the media your most valuable asset is the data of your advertisers, subscribers and web users. And the best way to collect, unify and derive business intelligence from all that information is through a CRM for media.

For this reason, at S4G we count with a rich consulting expertise in the ecosystem of Salesforce, allowing us to help media, advertising and sales agencies gather valuable information about their readers. Thus, hand in hand with a CRM solution such as Sales Cloud, Marketing Cloud or Advertising Studio (including Advertising Audience, Journey Builder and Lead Capture) we also help you discover the needs of your advertisers so that you can design 360° campaigns with more personalized and effective content.