MANUFACTURING: CRM FOR THE PRODUCTION SECTOR

The advent of the Fourth Industrial Revolution or Industry 4.0 opens up a new era of challenges for manufacturing, highlighting the need to:

• Optimize industrial processes.
• Reorient the traditional product manufacturing and fabrication model towards a product-as-a-service model.
• Implement a Customer Centric strategy.
• Reinforce hyper-personalization.

The manufacturing industry has always been exposed to the cost of raw materials and international competition, which has historically put constant pressure on production margins and manufacturing lead times. Employing a cutting-edge CRM as part of a digital transformation will allow a manufacturing company to automate processes and reduce costs and time, thus increasing competitiveness continuously in local and global markets. Many companies in the sector are increasingly seeking to get closer to the end consumer, moving from B2B to B2B2C business, towards a ‘self-service’ business model.

Constant changes in customer and market demands lead to large amounts of unsaleable factory stock. Therefore, it is key that manufacturers have the ability to unify planning and forecasting of each of their customers, while at the same time, offering greater transparency, tracking and collaboration throughout their value chain.

Although the manufacturing industry is perhaps lagging behind other sectors in its digital transformation, advanced innovative and disruptive technologies are now martket-ready to leap-frog the industry into the future, with success stories to follow as an example. Major players such as Panasonic, BIC, Ulma, Finsa or Legrand, already have Salesforce solutions in their organizations that allow them to better manage their business processes and be more competitive.

Our experience in the implementation of CRM solutions for manufacturing such as Manufacturing Cloud allows us to address the difficulties faced by manufacturing companies around demand forecasting and the shortage or accumulation of inventory, optimizing the cost of storage.  And at the same time the Sales Cloud and Service Cloud functionalities can be extended.

Our main objective is to help manufacturing industry clients to have a 360º customer view and better foresight and knowledge of what their consumers need. To that end, tools like Revenue Cloud (CPQ) can be incorporated to help personalize the shopping experience and improve control and transparency of invoices and prices. Or Service Cloud to optimize your resources and increase customer satisfaction. We can also build a seamless connection with your ecosystem of sales representatives, address new digital sales channels and even implement predictive maintenance services with B2B Commerce Cloud. 

With a variety of options for all types of manufacturing businesses, which ones does your organization need?