EDUCATION: CRM FOR THE EDUCATION SECTOR

The education sector is tackling the subject of digital transformation, and a cloud CRM for education is your best ally to achieve top marks. 

Similar to digital initiatives in other sectors, universities and business schools need to evolve towards a Smart Campus model. Managing more efficiently the information they handle about students, they can incorporate a layer of intelligence on top of their data. These actions help them customize offers for new students and manage the relationship with Alumni.

Education sector managers have realized that they also have to cope with the new needs that students are demanding. The new smart campus paradigm requires changes in the management with students at the center. Education focused CRM will play a crucial role in the transformation from a bureaucratic model of educators to a customer-oriented organization of educational services: digitizing the student body.

The evolution towards the smart campus is going to force the education sector to prepare their own student life cycles. From accompaniment during the admission process, improvement of services and contents during their tenure, to the follow-up and contact once they are enrolled, Salesforce CRM allows to centralize and unify all student data that were traditionally collected by hand, avoiding duplication, and unlocking customized student programs.

With the experience of having helped different types of educational entities including ESIC, ESCI, Vaughan Systems, Villanueva University, University of Navarra and Product School, at S4G we understand the benefits of implementing a CRM for the education sector.

In all matters relating to the student recruitment process, both your information as well as the competition’s are just a click away. Having analytical tools to analyze the traffic to the web allows a greater customization of offerings and curricula, which can be crucial to bring the best talent.

In addition, CRM for education allows for admissions and incident management,  enabling a repository of FAQs, increasing efficiency and productivity. Digitization of campuses and the use of a CRM for education also improves communication and student tracking. By having all the students’ information on one central platform, teachers can better monitor their progress, maintain personalized tutorials, and establish alerts in case of any incident. 

Therefore, with exclusive Salesforce solutions for the sector such as Education Cloud, you can keep an entire educational community connected, while teachers and students are in tune with each other.