ENGINEERING AND CONSTRUCTION: CRM AS A PILLAR FOR THE INDUSTRY

Beyond concrete slabs and flooring materials, CRM for construction companies is the best foundation for engineering and construction enterprises. An efficient and intuitive CRM allows companies to optimize processes, eliminate redundancy in projects, and scale in real time as deals evolve, from the initial engagements to the final plans and proposals.

Although the sector has enjoyed a certain degree of stability and growth in recent years, it is no less certain that productivity remains a major challenge. With only 5% of companies using CRM solutions, engineering and construction are among the industries lagging the furthest behind in their digitization processes.

A 2018 McKinsey study showed that the gap between construction productivity and that of the U.S. economy had never been wider. And in an industry where projects are becoming more and more complex in scale and scope, maintaining a high level of productivity is critical to your success. CRM for engineering and construction allows companies to continue to grow while increasing their productivity.

In fact, McKinsey pointed out in its report that almost one-third of the productivity gap can be attributed to the lack of digitization. To reduce this gap, analysis shows how and where engineering companies can create digital assets, expand the use of digital tools and develop a more digital workforce.

At S4G, we are aware of the challenges posed by implementing a large-scale digital transformation project with CRM for construction, especially in an industry accustomed to using spreadsheets, sticky notes and notebooks to record customer interactions.

The reality is that these manual tasks are not very effective, and they do not allow knowledge to be shared according to the needs of a project or to follow up in real time the status of the project. With solutions that fit the industry perfectly, such as Salesforce’s Sales Cloud, engineering and construction companies can begin reaping the benefits of digital collaboration, incorporating project data into a cloud-based platform that allows for an accurate, real-time 360º vision of the client and the project.

With CRM for the construction industry and S4G Consulting you can centralize all the data that your company manages: current and historical projects, customers, suppliers, subcontractors… In addition, generating reports in real time allows for more reliable forecasting and better profitability management. This is how some of our clients in the industry, such as Construcía, Sampol, OHLA or Elion have succeeded in laying the foundation for their digital transformation projects.