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What is Marketing Cloud?

Salesforce Marketing Cloud

What is Marketing Cloud?

Marketing Cloud is the ultimate platform in which you can integrate all digital marketing actions, unified in one single environment. If you’re wondering what it means to have Marketing Cloud, and the simplest way to imagine you can interact with each one of your customers with a message tailored to meet their needs, creating a unique and close relationship with each one of them.

You can analyze the impact of each one of your marketing actions, and measure their effectiveness using Artificial Intelligence and an exclusive partnership with Google Analytics 360.

The tools used by Salesforce Marketing Cloud build a “one to one” relationship with customers: Journey Builder, Email Studio, Audience Studio, Mobile Studio, Social Studio, Advertising Studio, Datorama or Interaction Studio.

Why should you use Salesforce Marketing Cloud for your marketing goals?

Over the years, several studies have concluded that 86% of buyers will be willing to pay more for a better customer experience during the purchase process. Marketing Cloud, through marketing automation, allows you to personalize the digital experience of each customer, offering exclusive treatment at every moment and increasing the chances of conversion, whether digital or physical.

In the same way, you will be able to centralize all communications on one platform that provides your company with a multi-channel approach that will make it easier to measure the impact of your actions.

customer experience, marketing cloud

What are the advantages of using Marketing Cloud?

When we start thinking about how to coordinate all the actions we have talked about above, the advantages that Marketing Cloud has over other platforms in the current market become clear. Keep in mind that with Marketing Cloud you can:

  • Create personalized experiences and link up marketing actions with sales and customer service. All this through a 100% personalized marketing automation tailored to your company.
  • Increase engagement with your brand through Mobile Studio, Social Studio or Email Studio, which will help you make your communications much more personalized and reach more potential customers.
  • Analyze and measure the impact of all the actions you have performed with the help of Marketing Cloud’s Analytics Builder. All this data will help you to improve and optimize the active automations, to hit your KPIs and improve company results.
  • Segment and personalize communications depending on the type of audience or customer required at any given time with Audience Builder.

These are just some of the advantages of adding Salesforce Marketing Cloud, but there are many more to discover. We invite you to contact us to continue learning about the incredible world of Marketing Cloud.