Today’s blog covers a topic that is common but which often still causes headaches for projects in which companies want to integrate their telephone systems (PBX, Call Center, Contact Center) with their computer management systems (typically CRM). CTI integrations. But let´s start with a bit of history – what are CTI integrations? CTI (Computer Telephony […]

Sixteen years ago I was hired to launch a small Salesforce practice at a national consulting firm. Salesforce was then a company beginning its international expansion with just two employees in Spain. After more than 15 years working with Salesforce, I have seen all manner of implementations, some more successful than others, but looking back […]