Marketing consulting Implementing new technology across a company’s ecosystem is often traumatic in some way. First you have to decide on the supplier you are going to use; then, as in the case of Cloud Marketing, Pardot and the other Salesforce technologies, you need to choose a specialist consultant to carry out the implementation so […]

The Salesforce Advantage In my 17 years’ experience with CRM I have had the chance to see and work with many CRMs. From the typical Excel with macros through to Salesforce, via customised developments and software that couldn’t be maintained because the company had folded, verticals and cloud-based CRMs like Sugar. From this perspective I […]

I´ll write today about Salesforce CPQ. Applications that enable each company to stand out from its competitors are a requirement in a fully globalised world. Specialisation and the added value of products and services is needed to survive. One of the key factors of differentiation is the way that product apps and their associated sales […]