How to best approach a CRM project A few years ago I saw a statistic that might surprise many people in the IT sector: Over 65% of IT projects fail. A CRM project is no exception. Does that strike you as a high fail rate? Let’s firstly look at the critical points that can define […]

Selling my first CRM Project I started selling quite late in my career. Having worked as a CRM consultant for around 9 years, it wasn’t until I founded S4G Consulting with my partners that I took on my first sales role. And I love it. Actually the proper thing to say is that “I love […]