About us

I have over 19 years experience in the IT industry, 18 of them in the CRM (Customer Relationship Management) area. I am extremely passionate about helping our customers improve their operations, increase their sales, customer support & team performance and in general, become leaner organizations.

Having worked with several technologies over the years: Vantive, Remedy, Clarify & Salesforce, I have had the opportunity to work with very large organizations, both in Spain and in the UK (+4 years), optimize their processes and help transform them.

In 2008, along with other Partners, we established S4G Consulting, with the vision to help companies improve their sales and customer relationships using the best possible tool in the market: Salesforce. Since then we have worked with over 300 companies to implement their CRM solution and as of early 2018, S4G Consulting is amongst the Top 10 Salesforce Platinum Partners worldwide on customer rating, which is testimony to our growth & commitment to customer success, our top 1 priority.

I have over 20 years of experience in the world of applied technologies to businesses, in Sales, Marketing and Business Development management roles. I’m an industrial engineer and MBA by the IE.
My passion is to create and develop businesses and I like competing in growing markets where technological innovation is key.

I have worked in big multinational software corporations (like Microsoft), Telecom (like BT) and I have created and contributed to the development of spanish technology companies.
I joined S4G to lead the sales area in a leading Salesforce Solutions company to collaborate on its expansion and growth.

I am convinced that from an innovating, dynamic and reliable organization it is possible to give the best of services to businesses to help them to be more competitive and improve their business processes.

Designer is my profession, publicist my career and communicator my vocation.
I have worked in large, medium and small agencies (and in my own, external and multinational ones too) for clients such as Ford, Movistar, BBVA, Iberia and Microsoft ( these are some large, medium, small, local, national and multinational examples).

I started my professional life in 1998 as a creative professional for brands which were displayed on costly sources such as paper and the massive media. The advertising speeches were very ambitious, over elaborated and produced.

In those years I worked in Promedia, Wunderman and, my own project, BYA, which made me realise that I liked another kind of communication: the one that speaks directly to the consumer, one to one.
That´s why I specialized in direct marketing.
After a few years and some awards, I was able to go one step further for the first time: working as a creative professional for the user.

I moved from the agency to the client itself and I was able to use my expertise in design to offer consumers honest and effective experiences focusing all my skills in conceptualisation, strategy, design, creation and writing to achieve that the brand-user or product-user relationship, simply, works.

Simple, right?

After finishing my Business Administration studies in the US twenty years ago, I started a thrilling trip in the consulting and information systems world. Along the way I have been fortunate to participate on many projects, both in ERP implementations, business process definition and finally in CRM implementations. I've been working on Salesforce.com projects since 2003.

Within Salesforce I have managed complex multinational project with up to 14 countries involved, both in Sales, TechSupport and Marketing. In these projects we've taken advantage of the Salesforce impressive standard functionality and enriching it with appexchange applications and. when necessary, integrations with other applications such as ERPs were built.

Salesforce implementation approach let us focus on key business processes. This approach facilitates both communication and common understanding, adds value by optimizing and automating those processes. My duty in S4G is to lead the functional consultants team with primary focus on assuring both quality and customer satisfaction.

I started working in the computer industry 18 years ago and have held a number of positions in different areas from consulting to sales solutions, giving me a good overview of the management challenges facing IT enterprises.
As an ERP systems consultant I had the opportunity to develop an in-depth understanding of the business processes of companies across different industries, from manufacturing to service management, distributors and engineering firms of different sizes.

I led implementation projects for various ERP technologies (Baan, Oracle, Microsoft) and CRM platforms (Siebel, Microsoft) and even migration projects with a more technical component. I later managed both ERP and CRM service areas, closely monitoring best practice delivery and compliance by consulting teams and have been involved in defining inhouse methodologies and processes to deliver on objectives at the level of results and benchmark KPIs.

I am passionate about technology and how it can improve not only business processes to make them more efficient, but also people’s lives, almost always for the better. I am firmly convinced that the greatest asset of a company, and consulting firms in particular, is its people. Managing staff properly directly impacts not just our bottom line but also customer satisfaction and loyalty.

I'm an IT professional with over 16 years of experience. I'm enthusiastic about IT management and organization, in terms of people, processes and tools.

I've worked across a variety of sectors and with numerous clients, which has given me a broad view of the world of IT. I love to analyze and propose solutions, before implementing these in process design. I believe project management is about more than just administration: You only grasp it when you understand the scope; failure to plan is planning to fail, a project's success depends on a solid conception.
My most significant concerns are people, and how they work as a team, this is our greatest asset and the value of what we do. They are the key to our success as a company.

My career is a case of 'been there, done that’, having worked in manufacturing industries (small enterprises and multinationals) across different sectors including food, pharmaceuticals, leather goods and metallurgical/metal-mechanic. I have also partnered with service companies in sectors like logistics, consultancy and technology.

My greatest passion is helping people, companies, sectors, industries and governments. I have been working with Salesforce since 2014 and this is where I find that my desire to help makes the biggest impact. When we implement the platform, we aren’t only helping boost an organisation's sales but also making the day-to-day activities of the users who work with it easier.

As a consultant I have led 30 implementations in all of their lifecycles in more than 10 industries and it has been a source of much happiness, many challenges and substantial joy. It has also provided me with the expertise I need to be able to pass my knowledge on to the rest of the team.

I believe there is a better way to do marketing, one that is more valuable for companies and less invasive for consumers.

My objective is to build bridges of dialogue between organizations and people, where they can interact naturally, and both sides can benefit.

I’ve specialized in improving the client experience via marketing automation, one of the most in-demand areas within modern companies, but one which is also perhaps less well known and transparent for consumers. Automation is all about understanding the relationship with the client according to the moment, their interaction with the brand, the channel the customer prefers, and the right message. This allows you to offer value with every transaction, resolving customer problems or needs.

I’ve been lucky enough to work in large, customer-oriented companies, which has allowed me to explore and develop my sense of curiosity in the consulting world.

These experiences, despite coming from sectors as varied as insurance, finance, publicity and even retail and distribution, always have one thing in common, a focus on people.