LOGISTICS AND TRANSPORTATION: CRM TO GUIDE YOUR TEAMS

The great advances in global transportation have meant that in recent decades that the question “how to transport goods and passengers” is no longer the main issue. The priority now is focused on the digitization of delivery processes, efficiency optimization and transport logistics management at every step of the supply chain. Thanks to a unique Transportation CRM, companies can address their inevitable digital transformation, provide proactive service, improve the flow of information and knowledge, and tailor customer experience to manage information related to shippers, carriers and recipients.

With the ability to shop anytime and from anywhere, there has been a shift in the attitude and experience of consumers who expect to receive their products fast, at a better price and in perfect conditions. This is quite the challenge with the arrival of new players on the market who differentiate themselves by the use of state-of-the-art solutions of transport software and the application of intelligent algorithms to their business. Precisely this technology as well as CRM for transportation companies improve productivity and efficiency of an industry facing its own digital transformation.

Customer satisfaction and a good user experience are therefore essential, especially for logistics and transport companies. On the one hand, managing price requests of carriers, checking the loading conditions or performing shipment tracking are some of the challenges related to improving the shipping experience. On the other hand, improving the delivery personnel experience can increase the number of orders and provide a more personalized service, such as real-time monitoring of shipments, assistance to the delivery team, or updates the delivery date in real time.

Through our extensive experience in S4G developing projects and implementing Salesforce for transportation companies such as Alsa, Armas Trasmediterranea, Arola or Bergé, among others, we’ve developed a vision of the needs of the sector and the application of best practices.

Thanks to all this work in the industry, we can help you to achieve a 360-degree view of the carriers, by enabling agents to monitor qualifications, service prices, service level agreements and performance to ensure that both shippers and recipients receive the best possible service. In case of problems or delays, with Service Cloud you can manage the omnichannel communications or proactively send alerts in case of changes, or even check the loading conditions with Salesforce IoT. This is how the customer has full confidence that shipments will arrive where they need to be, on time.